Over 20 years of work experience in marketing, promotions, event management, digital content and multi-platform strategy. Her relationships span throughout the recording, concert, radio, press, television, film and telecom industries. She understands how a digital content team works both externally with content partners and internally across the product development, legal and regulatory teams.
At TELUS, she was the prime for the digital music portfolio and worked on content strategy, platform requirements, content programming and merchandising. She took care of the B2B of the music labels, both major and independent, including the on-boarding of the partner, and maximizing the sales. She was the content prime for the DRM-free music offering, allowing TELUS to become the first carrier in North America to launch a true over-the-air DRM-free music offering to clients on their devices. During her time there TELUS was the #1 mobile music partner and #2 digital music partner in Canada.
She has had the pleasure to work with artists such as: The Rolling Stones, David Bowie, Janet Jackson, Ben Harper, The Chemical Brothers, The Verve, and many others.