We recently had the chance to catch up with Tom Emrich, founder of We Are Wearables to chat about the upcoming Wearable Entertainment & Sports Toronto event, taking place on October 21. WEST will cover how wearable technology is changing …
Every week we ask people the same seven questions
This week meet:
President of Twist Image
Author, Blogger and Podcaster at Six Pixels of Separation
2 parties – 2 panels – 1 lounge – 1 band – 1 DJ – Catch A Chevy – Connected Lunch – The Big Goodbye
Starting the day at panels, but waiting for the city bus does take some patience. It makes me a little late for the Spotify panel.
Panel 1 – The Future of Music Consumption
The panel is in progress when I arrive. The interesting aspect of being at the interactive portion of SXSW is that the panels are not all catering to artists or music industry folk. What I like about this panel is it’s a ‘fireside chat’ with David Drainman the lead singer from Disturbed and Ken Parks from Spotify. This is one of those times when what an artist says allows people working with technology to have a clearer understanding of the direct impact they may have on an artist. The gist of what I am hearing from David is that Spotify and other streaming services are fantastic marketing tools, if an artist limits their thinking that these are only replacement models for old revenue streams, they are not considering the true opportunity.
1 party – 1 panel – 2 bands – 1 Birthday
Wake up early or at least earlier than I have been getting up, and meet Jon at the convention centre for a panel.
This is an interesting panel with the chance to hear from a few brands that intrinsically tie music into their marketing campaigns. With the popularity of social media allowing brands to connect with music fans, the brands, or at least the people on the stage representing the brands admit that music is a conversation point and allows the brands to create an experience. Two interesting tidbits stand out for me at this panel.
3 parties – 0 panels – 1 BBQ dinner – 1 band on bus and a ‘sort of’ early evening
Again slow start. Damn Werewolves (see post from Day 2). I ready myself, meet a couple other interactive attendees while waiting for the bus on South Congress and rendezvous with Margaret at the convention centre. We pull the usual brilliant trick; stand outside in the same general spot, yards apart from one another and wait for the other person to arrive. Once we solve this puzzle its food time.
We venture over to the Squarespace food truck to see what’s on the menu for the day and drat, they are closed. Apparently they need to prepare themselves for the next crush of folks wanting free food.
Sherry is at Spotify House right now!
Try and “Spot” her. (I think I’m soooo funny)
I’m sure she’s enjoying the beverages and the snacks. (No, I’m not jealous…)
It says The Sheepdogs are playing at 4!
Follow Spotify House on twitter: @spotifysouth to see what’s going on.
There’s loads of fun stuff going on all week.
Let us know if you go there, what’s there, who you saw, what you ate/drank.
By us, I mean me…i am jealous.
Sherry here. I did indeed visit the Spotify House at SXSW yesterday and today. I caught two fantastic acoustic shows.
at 12:45 EST Rdio announced via livestream their new UI.
The new look, looks like a cross between itunes and facebook.
This is not a bad thing.
I am a fan of Rdio.
- The content is key – access to over 15 million songs
- Simplified experience (drag and drop)
- Layout adapts to screen-size
- Faster browsing and playback
Slow start. I woke up late from a deep sleep to thunder showers. To my surprise, I was already losing my voice. Often lose my voice by the end of my SXSW trips. It never happens this early in the trip.
I finally get it together and head down towards the convention centre. Walking down 2nd I spot the Fast Company Grill, my tummy decides I should stop to fuel up. Although there was food and drinks, it was a 1 ½ lineup to be seated. I did manage to score something much more important. Berocca (vitamin and mineral tablets you dissolve in water) and Kind Plus bars. I shove a couple in my bag and go to meet up with Margaret.
It was time to check out some panels. We enter the convention centre and although I should have been ready, I had not yet steeled myself for the situation. People. People. So many people swarming around like busy little bees.
A long day full of lineups. Seven major lineups to be exact: airport check in (since their system wouldn’t let me check in via computer or kiosk), immigration, airport security, board plane to Houston, board plane to Austin , taxi line up to get into Austin and SXSW badge lineup. This is the normal ritual of the first day of SXSW.
It’s been two years since I have been here. Each previous time it’s been for the music festival. This year I decided to attend the interactive portion. Since most people I know come down for music, I wasn’t entirely sure what this trip would be like. So, it was nice to see some friendly faces on the first day; Trevor and Mike from Last Gang at the airport and Brad from Hip Digital in the badge line up – thanks for letting me in Brad!
What was immediately reinforced is that you make new friendships in the least likely places. My highlight yesterday was meeting Margaret Geber from Three spot. We sat next to each other on the 30 minute plane ride from Houston to Austin, which led to standing in the two longest lineups (taxi – 25 min, badge – 60 min) thus cementing our friendship. Once we finally got our badges it was past 5pm, panels were basically done for the day and we were in serious need of food and cocktails.
Canadian company Mobovivo partners with Adrian Grenier (Entourage) to launch actor branded Social TV appMarch 8, 2012 | Sherry | One Comment
Today at the Digital Hollywood Media Summit in New York City, indie producer and star of HBO’s Entourage, Adrian Grenier, will be joined by video app pioneer, Trevor Doerksen, of Mobovivo, to discuss the future of entertainment and launch the world-first actor-branded Social TV app: Reckless Adrian Grenier.
In a joint keynote address, Adrian and Trevor will discuss how innovative entertainers can use social media and second screen technologies to engage fans much more deeply than is possible with traditional Hollywood players.
• 30% of North American TV viewers watch with a tablet, laptop and/or phone in their lap
• 86% of people watching TV have searched for information about the show they are watching
“By engaging with fans wherever they are, on whatever screen they choose, artists and producers can create the type of movie experience that fans really want, and give it to them right now.”
– Adrian Grenier, actor, director and president of Reckless Productions.